In the coming months we hope to utilize this page to bring you important updates and news about Bear Arms Indoor Boutique Shooting Range and to share relevant news about the firearms industry in general. Please visit back often to see the latest updates and information about our facility.
MEDIA: Should you wish to interview owner Cheryle Rebholz, please email cheryle@beararmswi.com and download our press kit.
‘…a rescue center right in their back yard’
Business owner provides free self-defense classes to survivors of sex trafficking
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Bear Arms Showcased on TMJ4
Lawsuit prompts a change in police pistols
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Female owned gun range in Mequon hopes to protect, empower women – TMJ4 News
TMJ4 news reporter, Shannon Sims, talks with Cheryle Rebholz, co-owner of Bear Arms Indoor Boutique Shooting Range in Mequon, Wisconsin. Female owned and operated, Bear Arms encourages women to empower themselves through a variety of self-defense and firearms classes.


Bear Arms Featured on TMJ4’s The Morning Blend
Co-owner and founder, Cheryle Rebholz, demonstrates her shooting prowess on TMJ4s The Morning Blend. The exclusive Milo Simulator Theatre at Bear Arms is the only 180 degree dry-fire simulator in the state of Wisconsin. Currently, Milo features over 800 exciting scenarios that range from simple target shooting to “full-blown shoot-outs” complete with bad guys that’ll test your speed, accuracy and critical judgement calls.

Shooting range, ammo business booming amid coronavirus pandemic – FOX6 News
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New boutique shooting range opens for business in Mequon – CBS 58 News
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This boutique Mequon gun range blends bullets and beauty products – JS Online
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Bear Arms Launches Radio Blitz Ad Campaign
Bear Arms recently unveiled a series of fast-paced radio spots designed to get casual shooters and potential gun owners to take notice of the everyday violence and crime around them — and how to protect themselves and their loved ones against it. The six radio spots are currently running throughout the day and evening on WISN AM Talk radio. Take a listen to the spots and let us know your favorite.