In the coming months we hope to utilize this page to bring you important updates and news about Bear Arms Indoor Boutique Shooting Range and to share relevant news about the firearms industry in general. Please visit back often to see the latest updates and information about our facility.

MEDIA: Should you wish to interview owner Cheryle Rebholz, please email:

Bear Arms Launches Radio Blitz Ad Campaign

Bear Arms recently unveiled a series of fast-paced radio spots designed to get casual shooters and potential gun owners to take notice of the everyday violence and crime around them — and how to protect themselves and their loved ones against it. The six radio spots are currently running throughout the day and evening on WISN AM Talk radio. Take a listen to the spots and let us know your favorite.

Bear Arms Opening

CBS 58 News announces the opening of Bear Arms Indoor Boutique Shooting Range.


JS Online Interview Bear Arms Opening

The Milwaukee Journal Sentinel unveils a new article about the opening of Bear Arms Indoor Boutique Shooting Range and the fastest growing segment in the firearms industry — women.


Cheryle Rebholz / Bear Arms Interview with NRA Satellite TV